Gen Z case Study

RELATE is unlike any MarCom project Young Life has developed, designed to make a lasting impact. The RELATE Project equips those working with adolescents to better understand Gen Z. The branding plays a vital role in amplifying the study's significance, carefully crafted to resonate beyond the Young Life audience.

The logo is rich with symbolism — a keyhole representing the unlocking of understanding and overlapping shapes forming an "R" to tie back to RELATE’s core identity. Vibrant, energetic colors were chosen to reflect the dynamic focus of the study, capturing the essence of Gen Z’s diversity and vitality. Instead of Young Life’s traditional photography, the design features universal illustrations of teens, ensuring broad relatability across different contexts and audiences. Every element—color, imagery, and logo — works in harmony to create an inviting and impactful visual identity that underscores the study’s mission and reach.